The first 24 hours after release are important in calculating the project’s success. A strong showing in the first cycle can signal high initial interest, give a release a strong head start, and sometimes break records.
Eminem’s “Killshot” exploded with 38.1 million views in the first day, making it the 19th most-viewed video globally in those first 24 hours and the most for an audio-only release on YouTube. It also snagged the title of the biggest YouTube debut for a hip-hop video from Kanye West’s and Lil Pump’s “I Love It”.
Despite not surpassing his previous record, Eminem’s latest music video, “Houdini”, has now become his second most-viewed video in the first 24 hours. With a staggering 13.5 million views, it has overtaken the “Godzilla” visuals in this ranking.
This massive first-day performance is a clear sign that fans are hungry for new Em, and “Houdini” is setting the stage for the upcoming album. “The Death of Slim Shady” promises to be another monster hit.
