Eminem has been taking a very unique approach to the rollout for his much-anticipated upcoming 12th solo studio album. Last month, Marshall announced The Death of Slim Shady (Coup De Grâce) with a true crime parody video just before the NFL Draft 2024, and then he had an obituary for Slim printed in the Detroit Free Press, all well as in Germany and Italy newspapers. It’s looking like The Death of Slim Shady will be Eminem’s most ambitious album in years, and based on the latest piece of material released, it won’t be long until fans get to hear what it sounds like.

Few days ago, Eminem posted a screenshot video of a text exchange on his social media accounts. The contact info at the top reads: “All contacts,” and the message that gets sent out reads: “And for my last trick!” This video furthers the notion that the upcoming album will be the end of the line for Slim Shady as a character. The biggest revelation, though, is the time in which the text message is sent. The message says Friday, May 31 at 12:00 AM, which means fans can expect something major to happen on this date. It’s not made clear what the “something” will be. Under the comment section on Instagram, Ez Mil and Nasaan both commented the magic wand emojis. Slim Shady also changed his profile pictures on social media to a ‘rabbit’, which is probably related to his 8 Mile character.

Yesterday, one of the fans on X (formerly Twitter) asked Kxng Crooked what is Eminem dropping on may 31st, an album, the tracklist or a single, on which Crooked replied with a Jimmy McGill GIF with the caption: “If he’s doing all of this for a single.. better call Paul.” Jimmy McGill is a character in “Breaking Bad” and “Better Call Saul” TV series. Crook cryptically references an iconic phrase “Better Call Saul” but replaced Saul with Paul, which probably refers to Paul Rosenberg. Check out the tweet below:

It will probably be a new single. Some fans took to the comment section to theorize that Em is dropping the entire album on May 31, but the video teaser announcing The Death of Slim Shady stated that it will drop in the summer. Seeing as summer doesn’t officially start until late June, it’s safe to state that Eminem will be sitting on the album for a bit longer. The Detroit legend first teased the idea of new music back in January. He told Shade 45 listeners that he was “working on a little something,” and also teased a potential collaboration with 50 Cent.

“I’m trying to get him to make a new album so bad. We need another 50 album, like, really bad. 50’s on a roll right now. He’s been on a roll since the tour. I told him whatever the f–k he needs from me, I’m here. Joint album? That s–t would be crazy, though, an album with me and him.” said Eminem.