BLACK DRAGON: Giannis Antetokounmpo collaborates with Nike to launch an ICONIC shoe model inspired by Athens

On June 29, Nike released the first pair of shoes and clothing featuring Milwaukee Bucks star Giannis Antetokounmpo’s signature.

Giannis Antetokounmpo | Nike Air Zoom Freak 1 | Compilation of Commercials / Ads | Behind the Design - YouTube

Zoom Freak 1. Nike PH

The Nike Air Zoom Freak 1 is seen.

The primary logo of Antetokounmpo “becomes fodder for an elegant, emotive trim that channels the most exuberant of European luxury sportswear,” according to Nike, for his signature short. The main logo is used on his tank top “as an emboss motif across the back.” His track jacket’s pockets are punctuated with the Greek flag “34.”

Nike launches Antetokounmpo's first signature shoe - Milwaukee Business Journal

 

His family’s journey from Nigeria to Greece and then from Athens to Milwaukee is depicted in the shoe and clothing designs.

Nike Launches Zoom Freak 1 Photo Gallery | NBA.com

Giày Nike Air Zoom Freak 1

In November 2017, Antetokounmpo began meeting with Nike to discuss the creation of his debut signature shoe.

Under the heel of the shoe are double-stacked Zoom Air units, which are intended to provide a compromise between cushioning and responsiveness.

Nike Air Zoom Freak 1

The phrase “I AM MY FATHER’S LEGACY” is engraved on the outsole.

The primary Antetokounmpo insignia, an intertwined “G” and “A” that grants the family name hierarchical privilege, is featured on the shoe.

Nike Giannis Antetokounmpo Zoom Freak 1 Unveil & Release Info | Hypebeast

Giày Nike Air Zoom Freak 1

The shoe was designed to have lateral support in the form of a rubber clip that extends from the outsole up through the midsole.

Antetokounmpo is the first international basketball player to have a signature shoe with Nike.

THE NEW COMPANY on Instagram: “New case study on our site! For Giannis Antetokounmpo's debut signature shoe, we worked with Nike to crea… | Gianni, Nike, Case study

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